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Styling a Hip Hop Period Piece. BTS of Planet Asia’s Music Video “Mystique”

3 Nov

I LOVE period pieces! I also LOVE hip hop! This music video was an awesome collaboration of seemingly different worlds. And yet it all flows very cleanly. I’m very happy to have worked on the wardrobe, and with some awesome people!

When Varras Tower (the director) approached me about this project, he initially asked about making the costumes from scratch. Of course my immediate concern was time and budget. A period piece set in the 1890s requires a lot of attention to detail on the wardrobe. We were faced with the dilemma of having looks that were authentic to the period, but still in budget and fitting to Varras’ vision. We decided on an original Victorian look with a pinch of goth and a dash of steampunk. The game plan being to purchase and rent reproduction costumes, mixed with some vintage items that I had in my collection, and a few of my hand made accessories to complete the looks.

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5 Ways to Customize Your Product. Wow Your Clients!

21 Aug

5 ways to customize your product

Presentation means everything, no matter what business you’re in! Below I’ve outlined some of my key ingredients in a successful presentation of a custom gown to a private client.

1. Find out what your customer really wants.

No matter the product, you may run into clients that know (or think they know) exactly what they want. Intentional or otherwise, it may feel like they just want to use your skill, and not your creative expertise. In the end however, you are the one that will be held accountable for how the product turns out. Keeping this in mind, the best way to start is by having a sit down consultation with the client. Have a list of questions ready. Come up with the questions beforehand that hone in on the direction of their vision. Gain insight on how they want to feel about this product and/or how they want it to make them feel. Be honest about what you can and cannot do. Be honest about pricing. If the requests increase, let them know right away the costs that will be incurred.

Having clients that basically give you free reign over a design idea is always a pleasure! Ronisha came to me in need of a reception dress that would flatter her figure, while also showing her sophistication as a newlywed.

2. Give them your input as an expert and come up with a vision that meets the clients requirements and has your personal touch.

I came up with the sketch below. Ivory stretch satin with Swarovski crystals adorning her from the neckline, all the way down the front of the dress in flattering V shapes. The satin hugging her curves, while ivory chiffon peaks out at her shoulders and neckline. Ivory chiffon drapes down the back in a double layer, while a single fan pleated layer subtly shows off her legs in the front.

Lucky for me, Ronisha loved this sketch and gave me the ok to go ahead and get started. Sometimes, it may take some revising, or even coming up with a new concept entirely. Just make sure they are happy before going past this step.

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Graduation! √ – Master’s degree. Movin’ Right Along…

7 Sep

It’s time to get real. Not that I haven’t been for the past four years, but working on a Bachelor’s, then Master’s degree has been one of the main focuses for some time now. And since I officially graduated on Friday, September 6th, much of my focus will now be directed toward caring for and expanding the Areli Sinclair clothing line.

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School can be rough on a business. It takes a lot of time that would normally be dedicated to projects and operations. Thankfully, Full Sail University takes great consideration of their Entertainment Business Master’s students. Many of our assignments were things that I could use for my business in real time and would have been doing on my own anyway. What can I say, I was able to write my own professional, realistic, thirty something page business plan by the end of it, and get so many great insights from instructors on everything from how to pitch it to investors, down to how to deal with employees on a day to day basis.

I met so many wonderful people- many connections that I know will never be broken. Finding people who have similar values and passions is priceless, expecially in the art industries.

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Now I am ready to take on the  “real” world and show them all I’ve got! I’ve molded my brand to perfection. Little did I know, it was molding me all the while. Personal situations that arose while in both my Bachelor’s and Master’s degrees all ended up becoming part of my brand story and a foundation for my life and my clothing line.

Your early 20’s are a funny time in life. You’re more mature than a teenager, but just coming into adulthood and finding out what life’s all about. Most times, it shows up with a slap in the face. I won’t hesitate to tell you that that is how it was for me. But there comes a point when you begin to realize that all those bumps in the road are there for a reason. This is the way growth happens. True happiness forms when we learn to appreciate all aspects of life, not just the good times.

In the end, I am so elated that I decided to go to school… and then back again. Many people didn’t, and still don’t understand my decisions. But that’s ok. Your life is your own, and living it to make the best “you” will end up being the best for everyone.

Onward and upward my loves… let’s see where the wind takes me from here 😉

~A. Roze

How to Start a Business Online. 4 Fundamental Steps

8 Jun

As I’m nearing the end of my master’s degree (only 3 more months, I can’t believe it!) I have been taking time these past couple of weeks to really focus on my business model and its online presence. Keeping up with the times is an absolute necessity for any online business with hopes of success.

So I’ll delve into some notes on my recent experiences and discoveries when it comes to running a business online.

1-    What is your brand image?

This is something that I have personally struggled with over time. Being that I am very versatile and love so many different clothing styles, it was hard for me to really narrow down and choose what specific niche my clothing design is.

But trust me, as hard as it may be, targeting your brand image is a must. The main piece of advice I can stand on is this: stay true to yourself. Doing something because a person of authority tells you, or you think you may make more money, or it’s a quicker path to success will only dig a deeper hole. I ended up changing things around multiple times, finally landing back where I started in the first place.

Some things to consider about brand image:

  • Who is your client? This means you need to know more than just their age and ethnicity. What do they do on the weekends? What are their hobbies? What music do they like, etc.
  • What do you want your brand to feel like? This takes some thinking. What does the Starbucks brand feel like? And why does it seem to match the feeling of the Apple brand? Consider your senses the next time you go into your favorite store, coffee house or restaurant. Notice the things around you that carry the vibe that you recognize so easily when you think of that place.
  • Consider your competition. Who are they and what are they doing to get the attention of your potential clients? What strong and weak points do you notice? How can you differentiate yourself?
  • What’s your story? Consider your goals as a business. What is the hook that makes you different or intriguing? Consider the emotional triggers you will ignite when telling people about your brand’s story.

2-    Your own website vs. third party platforms.

Making a website for your business is always the best option. It gives the feeling of professionalism and creates trust in the eyes of the client. However, this may not be an option right away as most startups are funded solely by the owner. Putting together a makeshift website from a template is an option, but I guarantee it will make most people shy away. It makes the company look less reputable. Having a solid, professional looking website is truly the best option.

Then there is the choice of using third party as a platform to sell your merchandise. As an example, ww.reverbnation.com is a great site for music artists to network and sell their music.

Weigh your platform options:

  • Having your own website gives you more control.  It also gains better search engine optimization than third party platforms.
  • Consider your customer. What will they feel most comfortable with?
  • How are you going to get paid? Paypal is by far the most trusted way to send and receive money online. Get an account. It’s free and you can transfer money straight to your bank account with minimal fees.

3-    Create a marketing plan. Without question, you absolutely must have all the standard social networks in tact if your business is online. The first thing people want to do when they find your business is check out your Facebook, twitter, etc. It builds credibility and status instantly. The key is finding where exactly your customer is online and formulating your marketing plan around that.

  • Do more than just be present- Interact!
  • Find people who have similar businesses. For example, if you have a make up line, friend and follow others in the beauty industry as well as related industries like fashion and photography. Forums are a great place to do this. People share insights, tips and carry great discussions in forums.
  • Don’t forget about the offline world. Be present at related events in your area. Learn who’s who. Have your professional business cards ready to direct people to where you are online.
  • Create a campaign. Something that you will focus on and push for a set amount of time. This could be a sale, a special product launch, a grand opening, etc. This will help your new audience understand what your all about. Consistent brand image is vital in this stage.

4-    Blog. The main thing about blogging is establishing yourself as an expert in your craft. People will come to your blog to learn from you. So you want to blog about a topic you’re confident in.

  • Post consistently. At least once a week is ideal.
  • Find sites that you can submit your articles to.
  • The more links your blog is tied to, the higher Google ranks you in searches.
  • Make sure you’re using the right keywords and tags. This is how people find you!
  • Check out other blogs to see what is working for others.

Final thoughts on this topic; be honest. Keeping up communication with clients and colleagues is the best way to build and maintain your online relationships. Never forget that on the other side of that screen is an actual person with thoughts and feelings, just like you.

Thoughts? Suggestions? As always, I’m open to improvement. 🙂

~A. Roze

Time Management takes an Attitude Adjustment

13 May

21118_10200783224239620_1777369006_nLately time has been moving what seems like faster than ever. Even now I have to do this blog post in the middle of the night because I just got done with homework, dying my hair and trying to lay out plans for tomorrow. In a way, I feel like everyone is going through the same thing. I feel like there is something in the air. A shift happening. Like a change in the season. Maybe its because the literal season is changing as well.

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The Word: WOMAN. [Happy Mother’s Day!]

10 May

me in LOT teeMy posts have been all business lately, but since Mother’s Day is around the corner, I think it’s time for an update on my personal journey. : )

I used to post more about where I was emotionally since my daughter Areli passed. I guess I can share a little on that since it has been long enough at this point. Last time I really shared about her was about a year ago on this blog. I stopped posting about Areli, as I thought that might be appropriate. But really it lead me to a period last year of what I guess some would call depression or repression. I felt like I was supposed to be over my grieving period at the beginning of last year since it had been about 6 months since Areli passed. And I felt like I was. Or like I was at least ok. But in the back of my mind I would think about her all the time. I’d think about how old she would be now, what I would be teaching her, or how different our lives would be with her. At times I felt like I wasn’t working hard enough, I’d think that maybe I didn’t deserve her. I wouldn’t voice what I was feeling because I thought people would just think I was feeling sorry for myself, or that I would just intensify the feelings I was having. It got to the point that I was living in my head so much about it, that the thoughts started to affect other areas of my life. Not being able to talk about what was on my subconscious mind made my conscious mind think that I didn’t even know myself anymore. This sounds odd, I know. But I’m so glad I’m able to realistically analyze everything at this point- because at the time, I was really confusing myself with this stuff.

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Aris Blossom on Artist Management

20 Mar
Aris Blossom. President and Artist Manager at RPEG

Aris Blossom. President and Artist Manager at RPEG

When it comes to music artists, there are many aspects that MUST be done efficiently behind the scenes in order to keep the artist with a clear and focused mind to create. This is where an artist manager comes in. We caught up with Aris Blossom, President and Artist Manager at Rising Phoenix Entertainment Group (RPEG) with some questions about how she does what she does so well.

Me: Tell me a bit about yourself as a manager.

Aris: My name is Aris Blossom, I am the President and original founder of Rising Phoenix Entertainment Group (RPEG). Before I founded RPEG, I worked with various artists who were managed by other people, and assisted the artist in areas needed. However, Rising Phoenix Entertainment Group was founded on Sept 9th, 2010, so professionally, I have been managing artists for almost 3 years.

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