Tag Archives: a. rozier design studio

My 2012 Thus Far:

12 Feb

Other than finishing up school, I have a new Areli Sinclair Spring collection called Moments of Truth. All about the matador inside of all women. With this collection, it was very important to me to tap into what women go through every day. Even the women who look the toughest aren’t always feeling so confident on the inside. Especially when we have important things going on. Each day of a women’s life can be life changing. The deciding factor of whether it is or not has a lot to do with how we feel about ourselves. How we feel we are perceived. I know that when I have an important day ahead of me that I might be feeling a bit anxious about, it makes me feel so much better when I have the perfect outfit picked out, hanging up and ready to go. I put my shoes and any accessories next to it that I have tried on and switched around 10 times. Having my image settled ahead of time lifts my spirit. It gives me the extra boost of confidence and motivation to tackle whatever it is I might be facing that day. With this collection, I made pieces that will easily do just that. I wanted to make clothes that I know I would appreciate myself. Things that can go from day to night.. from work to a date. Clothes that have special details. Elements that let you know there was thought and time put into it. Clothes that make you feel like everyone in the room can see your confidence and personality before you even say a word.

I’ve leaked a few teaser photos on facebook. I did an awesome photo shoot with a great team! Photography was done by Rene Ferrer and Charles Howse. Models were Nadia Timol, Courtney Slayton, Tatiana Kuzmina and myself. I certainly was not planning on modeling at this shoot. I do enjoy it, but I just wanted to stay behind the camera for this one. It just so happened that 2 of the models had to leave early that day, which left yours truly to fill the position. I think it turned out great anyway! Hair and makeup was done by True U, LLC. With hair assistant Katrina Ellis. Another crazy thing happened that day that nearly gave me a heart attack.. We were shooting in a area that was basically an abandoned set of buildings. Two of the girls had to use the restroom. They found that one of the buildings doors were open. They came back out as there was no bathroom inside and went on to look for one. I was just excited about the fact that we found a place to change inside instead of ducking behind a hidden corner of the buildings. So I took some of the clothes in the building as I was preparing to change. I went back outside to grab my shoes. I came back to the door only to find it had bolted shut, with my clothes inside! Not just any clothes either.. one of my main pieces which I had spent hours hand embroidering. The only hope I had was to call the number of the realtor on the poster in the window and hope that they might call back the next day, as it was a Sunday afternoon. Devastated, I attempted to press on and figure out what we might wear next instead. But my enthusiasm was gone. I was so distraught over the thought of not getting to shoot that outfit after planning and prepping for the shoot for over a month. And then he appeared… a construction guy came to the door looking at us like we were crazy waving him down frantically, looking probably quite strange to him in our high fashion hair and makeup! He kindly opened the door for us. He stated that we were lucky considering that no one is ever in the building and that they just so happened to be there fixing something that day. After that relief, my spirits were again lifted and we continued shooting. It was a long day, but worth every bit of stress! The photos came out beautifully and I was so glad to have worked with such a great team!

Four of the outfits from the collection are currently on display at the IADT campus! They will also be shown at Orlando Fashion week (along with a few other surprises) and at the Imagine fashion show!

As far as how I’ve been doing emotionally.. things are good. I think of Areli every day. And there are certain triggers that really send me to particularly heavy moments. Like in a movie when a mother loses her child. Or when I inadvertently put my hand or arm on my waist a certain way. But there are also things that bring smiles. Like when something goes well, I remember that I have the most beautiful angel watching out for me.

I got the logo done for the Areli Sinclair women’s line. The symbol is sort of an abstract angel. I actually drew it for an embroidery design on one of the jackets in the Moments of Truth collection. After looking at it for a while I noticed that it looked like an angel. I fell more in love with the design the more I looked at it and thought about what it meant to me. I also loved the fact that if you didn’t know the story, it just looks like a simple, elegant design. I also did new business cards and flyers- which I’m quite proud of! Photoshop has turned from an enemy to a great friend!

Not much else has been happening.. we unfortunately didn’t go home for Thanksgiving, Christmas or New Years, since I had such a huge amount of schoolwork, among other things. My husband and I had our 6 year anniversary January 17th! I’m so happy to still be with my best friend. Through it all, he’s the only one who has been there for the best and the worst. I’m also getting ready to work on prom dresses for two beautiful young ladies! I’m very excited about it and can’t wait to get started!

My husband and I back in 2004!

Attempting to keep this update short turned out to be just that.. an attempt. But hey, it’s been a while and I left a lot out for time sake- which is also why I did a separate blog for my college thoughts. I will try my best to be updating more frequently now that I’m out of school and will be focusing more on my career. Keep up my friends, it’s all or nothing from here on in!!!
~A. Rozier


Maternity Photoshoot Dress Decisions

29 Jun

So as some of you may know, I am a little more than 6 months pregnant. And of course I want to do a maternity shoot to capture this special time in my life. As a designer, of course my first thought was to make my own dress for the shoot. But maternity is a whole different kind of designing. All of a sudden you have this big basketball shape to design around in the middle of the body. Maternity is a new element for me as a designer, which is why I would love to get opinions on which dress I should create. I have sketched three looks to choose from. The main fabric for all three would likely be a light, flowy chiffon.
Your opinions are very much appreciated!! The polls will close in about 2 weeks. Comments are also welcome, I would love to hear what you have to say!

1 - Provenance

2 – Inception
2 - Inception

3 - Genesis

The Showroom Has Arrived! ::The New Website::

28 May

Showroom Home Page

Finally, finally finally, I have managed to rework my website. I had my site on Godaddy for a long time uggh, what a nightmare… using their website builder and templates, doing it myself from there. Well I wasn’t getting the look or feel of the company right at all from the Godaddy tools. I dreaded the thought of completely redoing the site, but knew I couldn’t take the site not representing the company properly anymore. Being a fashion designer that is available to sell to stores and boutiques, plus a personal designer that sells pieces to clients, I wasn’t getting that image across. So, with the help of my brand developer/husband, we came up with having a showroom that appeals clients buying for their boutiques, and a catalog section for those buying for themselves individually.

About Us Page

My husband and I had done his site in Adobe Dreamweaver, and both of us had no experience in that at the time, and found that it wasn’t as hard as we had initially thought. Don’t get me wrong, it was a struggle at first, but with lots of great people on youtube who post tutorials, we tackled it head on.

Main Home Page

My site, however, was a little different. The template I wanted was in Adobe Flash. Well that was a whole new ballgame to learn. I actually handled that one on my own, no tutorials or anything. In my opinion its easier than Dreamweaver and was pretty self explanatory after some playing around with it.


But now I have to go back to Dreamweaver (and Flash) to do the other half of the site which is The Catalog. This is where customers can shop and purchase our apparel. My guess is that it shouldn’t take me more than a week, considering that I actually understand my hosting server now and the proper way to publish things to the web.

Home Page

I hope that this inspires some of you to create the website you’ve always wanted or to revamp the one you already have. Don’t let obstacles stop or scare you. If worse comes to worse, you can always hire someone! A great website should only cost a couple hundred altogether for someone to do it for you, five hundred at the most. Stay fresh & good luck!!
To see the entire Showroom site, visit http://www.arozierdesignstudio.com
~A. Rozier

Inside Info on One of Our Favorite Business Tools! Score Big With SCORE!

27 May

Take control of your business and your life! Here is one of the greatest assets available to entrepreneurs and small businesses. And don’t underestimate the term ‘small business’. This tool is the real deal designed to take you to the next level. These two videos illustrate what SCORE (Service Corps of Retired Engineers) has to offer. Keep in mind that everything they do is FREE! Workshops, mentoring, and great information are at your fingertips. This site has really helped me in getting my business on track with great advice and step by step instruction. You have to love your business first before it will love you back!! So if your just starting, or your existing business needs some refresher courses, don’t hesitate another second to go to http://www.score.org! Hope this inspires and empowers! [Be sure to watch part 2 full screen so you can see the tutorial!]
~A. Rozier:

::Part 1::

::Part 2::

A Fashion Show from Dec. 2010 and a Few Words on Business Relationships

5 May

This video is from a fashion show I did in December 2010. I put alot into this line and am very happy about how it looked on the runway. Expecially because of 2 models in particular. Candace King- who came all the way from Pittsbourgh to Palm Beach to participate in the show, and Floresca Isme who came from Orlando. These 2 ladies rocked it as you can see in the video and I am so glad that they were able to come and put their spin on things. Models with awesome walks can really enhance the clothing, and when you find the models that portray the look you want, treat them right, and keep it touch, because believe me– they are invaluable!!!

Relationships are vital in business. When people feel they can trust you, you are the first one they will come to if they have a need in your field. Trust comes from building a personal relationship and being reliable. As you can see, I have a great relationship with these two ladies in particular because of the way I highlighted them in the video. Them being great at what they do and being reliable, I had an urge to get creative in getting them exposure. Author Chris Brogan who co-wrote Trust Agents (a book on marketing) said at a seminar that a guy that he met at a BBQ and shared a couple drinks with led to Chris recommending many people to him and which ended up generating the guy tens of thousands of dollars. You never know how much one relationship can help your business. And more importantly- think of how many cool people you’ll meet and how much you’ll learn!

~A. Rozier

A Little About Me & My Brand

2 May

Fashion is one of the few art forms that all of us must participate in every day. Whether you throw on any old thing from the closet, or plan what you wear weeks in advance, you are making a choice about how you want to be perceived by the world. We live in an era that is unlike any other thus far. We have the power of choice more than ever before. For some, it is almost too much choice and can become overwhelming to keep up. For me, that choice is empowering. All that one can do with fashion is amazing. The possibilities of the combinations of textures, patterns, shapes, embellishments and structure give us the power to embody a branch of our personality and visually express it to the rest of the world. The great thing is that you can show a different branch every day, and eventually, with enough digging, the world may find the root of the tree below the wardrobe. As with trees, fashion changes every season. In fashion and in nature, fall and winter are my favorite.

For me, fashion started with a love for old paintings from the Baroque and Rococo period with women wearing beautiful gowns. Old movies from the 1920’s, 30’s, and 40’s intrigued me with how beautifully and intricately they dressed, particularly Pollyanna, Casablanca, and Citizen Kane. I have loved fabric since I can remember. Always running my fingers through different fabric, I was (and am) very particular about the way something should feel.

I didn’t begin to sew until I was 18 and encountered difficulty finding suitable clothing. I was a newlywed and wanted to wear all the great clothing that was out, but at the same time look like a respectable married woman. Unable to find such pieces, I began to create them. Thankfully, my husband had the knowledge of how to turn my talent into a brand. Also being that he is a producer gives my line an all around vibe by having custom made music for each fashion show.

Six years later, I have A. Rozier Design Studio that umbrellas a men’s line, women’s line, and tee shirt line: Elijah Ramon, Areli SInclair, and A.R.T. I take pride in all three. They are all branches of my personality and have grown to be like my children. Each with its own style, vibe, and way of life. One thing they all have in common though is confidence.

Needing technicality behind my passion is what brings me to Orlando, Fl. A few months from receiving my BFA in Fashion Design and Merchandising, my hope is to finish school with the knowledge needed to expand my clothing lines even further.

My true goal, however, lies in giving men and women the same empowerment that fashion gave me: a voice. There is always an alternative to the norm. Coco Chanel said it best: “To be irreplaceable, one must always be different”.

[For alot about me- check out the ‘About Me’ tab at the top of the page next to ‘Home’]

~A. Rozier

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