Tag Archives: Branding

5 Ways to Customize Your Product. Wow Your Clients!

21 Aug

5 ways to customize your product

Presentation means everything, no matter what business you’re in! Below I’ve outlined some of my key ingredients in a successful presentation of a custom gown to a private client.

1. Find out what your customer really wants.

No matter the product, you may run into clients that know (or think they know) exactly what they want. Intentional or otherwise, it may feel like they just want to use your skill, and not your creative expertise. In the end however, you are the one that will be held accountable for how the product turns out. Keeping this in mind, the best way to start is by having a sit down consultation with the client. Have a list of questions ready. Come up with the questions beforehand that hone in on the direction of their vision. Gain insight on how they want to feel about this product and/or how they want it to make them feel. Be honest about what you can and cannot do. Be honest about pricing. If the requests increase, let them know right away the costs that will be incurred.

Having clients that basically give you free reign over a design idea is always a pleasure! Ronisha came to me in need of a reception dress that would flatter her figure, while also showing her sophistication as a newlywed.

2. Give them your input as an expert and come up with a vision that meets the clients requirements and has your personal touch.

I came up with the sketch below. Ivory stretch satin with Swarovski crystals adorning her from the neckline, all the way down the front of the dress in flattering V shapes. The satin hugging her curves, while ivory chiffon peaks out at her shoulders and neckline. Ivory chiffon drapes down the back in a double layer, while a single fan pleated layer subtly shows off her legs in the front.

Lucky for me, Ronisha loved this sketch and gave me the ok to go ahead and get started. Sometimes, it may take some revising, or even coming up with a new concept entirely. Just make sure they are happy before going past this step.

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How to dye your hair pink! The pink hair that changed my life!

5 Mar

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In the last year of college when I was almost done with my master’s degree, I decided I wanted pink/purple hair. So I did it! I felt great! Like the spark of life on the inside was shown on the outside. Being a fashion designer/stylist, crazy cuts and colors are something that I see all the time, even if just within the industry. So I felt like I found something that was sort of a happy medium between the professional world and the creative world. I mean, red is a natural color.. and pink is only a few shades off from that right? Well, apparently not to everyone!

The video is detailing how I got the color, read on for how it changed my life!

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Aris Blossom on Artist Management

20 Mar
Aris Blossom. President and Artist Manager at RPEG

Aris Blossom. President and Artist Manager at RPEG

When it comes to music artists, there are many aspects that MUST be done efficiently behind the scenes in order to keep the artist with a clear and focused mind to create. This is where an artist manager comes in. We caught up with Aris Blossom, President and Artist Manager at Rising Phoenix Entertainment Group (RPEG) with some questions about how she does what she does so well.

Me: Tell me a bit about yourself as a manager.

Aris: My name is Aris Blossom, I am the President and original founder of Rising Phoenix Entertainment Group (RPEG). Before I founded RPEG, I worked with various artists who were managed by other people, and assisted the artist in areas needed. However, Rising Phoenix Entertainment Group was founded on Sept 9th, 2010, so professionally, I have been managing artists for almost 3 years.

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How to Balance Finances as an Entrepreneur. Bboy Spot’s Mex breaks it down.

5 Feb

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For a recent project in my Finance class in my Master’s program at Full Sail University, I interviewed David “Mexone” Alvarado, henceforth referred to as Mex. He is the founder of The Bboy Spot, B&B Printing and Biggest & Baddest clothing in Orlando, FL. His three businesses are run seamlessly as a unit, piggy backing off of each other creating a culture and community of hip hop.

I chose to interview Mex after visiting The Bboy Spot January 19th for a live broadcast of the local radio show, OUR Show 91.5 (www.itsourshow.net). I was extremely impressed with the venue, the culture and sense of unity that I found there. I was also taken by the fact that someone else was doing something very close to what my husband and I have wanted to do with our businesses, as far as the collaboration of fashion and music. It was very refreshing to find a place that has kept the values and traditions of hip hop, even with the major mainstream turn the industry has taken within the last five years or so. Continue reading for a fresh perspective on entrepreneurial finance.

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Weekly Recap: Small Business Saturday, Photo Shoot

1 Dec

I hope you all had a fabulous Thanksgiving weekend! I also hope that you took advantage of Small Business Saturday, not just the ever-popular Black Friday. I held a sale on my website over the weekend, offering 50% off of everything in the shop (www.etsy.com/shop/arelisinclair). I was so happy to sell some of my more recent items to some dear clients of mine. It really motivates me to keep creating and staying on my toes when it comes to designing. 

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I mentioned last week that I had just done a shoot with Alex G. Perez, an Orlando photographer. I have received a few photos back, so take a peak! The clothes on her are from the Areli Sinclair line (www.etsy.com/shop/arelisinclair), and the clothes on him are his, styled by me.  Models: Beatriz Silva and Tony Foradini Campos.

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So after a busy weekend of promoting and selling, I had a lot of shipping to do this week, which felt really nice. Sending my babies out to meet their new homes is always a bittersweet feeling. But it makes me feel like I’m fulfilling a purpose- not only in my life, but in my clients as well.

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This week has been so long, yet so short. The days feel like they are running together. But it’s a good thing. Up at 7am for class, up ‘til 2am posting, promoting and trying to get a handle on my business and finish homework. Even with all that I still feel like there are not enough hours in the day. One thing that the class I’m in right now has been great about is helping me narrow my focus. Getting the brand together feels so great 🙂 

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A few other cool things going on:: my husband and I are working on a new track called Echoes… will post it when its done. Also, I got a surprise today when I found out my grade from my last class is an A+!!!! And I also got to finally meet photographer Melissa Drewry (https://www.facebook.com/Melissa.L.Drewry) today! She is going to Paris tomorrow and asked if she could borrow a few garments to shoot while she is there. How cool is that! Just wish I could be there to be a part of it! So excited to see the outcome! : )

Busy weekend ahead of me! I have a big project about my business model due on Monday. I will also be working on a custom New Year’s Eve dress for a special order. Speaking of- have you thought about what you’re wearing for NYE?! To be honest, I haven’t, but should lol. Can you believe its almost 2013!

Here are a few outfits from the week:

Have a great weekend loves!

~A. Roze

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