Tag Archives: business

5 Ways to Customize Your Product. Wow Your Clients!

21 Aug

5 ways to customize your product

Presentation means everything, no matter what business you’re in! Below I’ve outlined some of my key ingredients in a successful presentation of a custom gown to a private client.

1. Find out what your customer really wants.

No matter the product, you may run into clients that know (or think they know) exactly what they want. Intentional or otherwise, it may feel like they just want to use your skill, and not your creative expertise. In the end however, you are the one that will be held accountable for how the product turns out. Keeping this in mind, the best way to start is by having a sit down consultation with the client. Have a list of questions ready. Come up with the questions beforehand that hone in on the direction of their vision. Gain insight on how they want to feel about this product and/or how they want it to make them feel. Be honest about what you can and cannot do. Be honest about pricing. If the requests increase, let them know right away the costs that will be incurred.

Having clients that basically give you free reign over a design idea is always a pleasure! Ronisha came to me in need of a reception dress that would flatter her figure, while also showing her sophistication as a newlywed.

2. Give them your input as an expert and come up with a vision that meets the clients requirements and has your personal touch.

I came up with the sketch below. Ivory stretch satin with Swarovski crystals adorning her from the neckline, all the way down the front of the dress in flattering V shapes. The satin hugging her curves, while ivory chiffon peaks out at her shoulders and neckline. Ivory chiffon drapes down the back in a double layer, while a single fan pleated layer subtly shows off her legs in the front.

Lucky for me, Ronisha loved this sketch and gave me the ok to go ahead and get started. Sometimes, it may take some revising, or even coming up with a new concept entirely. Just make sure they are happy before going past this step.

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Graduation! √ – Master’s degree. Movin’ Right Along…

7 Sep

It’s time to get real. Not that I haven’t been for the past four years, but working on a Bachelor’s, then Master’s degree has been one of the main focuses for some time now. And since I officially graduated on Friday, September 6th, much of my focus will now be directed toward caring for and expanding the Areli Sinclair clothing line.

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School can be rough on a business. It takes a lot of time that would normally be dedicated to projects and operations. Thankfully, Full Sail University takes great consideration of their Entertainment Business Master’s students. Many of our assignments were things that I could use for my business in real time and would have been doing on my own anyway. What can I say, I was able to write my own professional, realistic, thirty something page business plan by the end of it, and get so many great insights from instructors on everything from how to pitch it to investors, down to how to deal with employees on a day to day basis.

I met so many wonderful people- many connections that I know will never be broken. Finding people who have similar values and passions is priceless, expecially in the art industries.

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Now I am ready to take on the  “real” world and show them all I’ve got! I’ve molded my brand to perfection. Little did I know, it was molding me all the while. Personal situations that arose while in both my Bachelor’s and Master’s degrees all ended up becoming part of my brand story and a foundation for my life and my clothing line.

Your early 20’s are a funny time in life. You’re more mature than a teenager, but just coming into adulthood and finding out what life’s all about. Most times, it shows up with a slap in the face. I won’t hesitate to tell you that that is how it was for me. But there comes a point when you begin to realize that all those bumps in the road are there for a reason. This is the way growth happens. True happiness forms when we learn to appreciate all aspects of life, not just the good times.

In the end, I am so elated that I decided to go to school… and then back again. Many people didn’t, and still don’t understand my decisions. But that’s ok. Your life is your own, and living it to make the best “you” will end up being the best for everyone.

Onward and upward my loves… let’s see where the wind takes me from here 😉

~A. Roze

Aris Blossom on Artist Management

20 Mar
Aris Blossom. President and Artist Manager at RPEG

Aris Blossom. President and Artist Manager at RPEG

When it comes to music artists, there are many aspects that MUST be done efficiently behind the scenes in order to keep the artist with a clear and focused mind to create. This is where an artist manager comes in. We caught up with Aris Blossom, President and Artist Manager at Rising Phoenix Entertainment Group (RPEG) with some questions about how she does what she does so well.

Me: Tell me a bit about yourself as a manager.

Aris: My name is Aris Blossom, I am the President and original founder of Rising Phoenix Entertainment Group (RPEG). Before I founded RPEG, I worked with various artists who were managed by other people, and assisted the artist in areas needed. However, Rising Phoenix Entertainment Group was founded on Sept 9th, 2010, so professionally, I have been managing artists for almost 3 years.

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Negotiations Tactics & Tips from GTN’s Madd Illz

13 Feb


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If you know anything about the hip-hop scene in Orlando, FL, Madd Illz is one of the first names that come to mind. Joshua Carrasco, aka Madd Illz, is a legendary battle rapper and owner of Grind Time Now, a hip-hop battle league. With nearly 90,000 subscribers and 93,000,000 video views on the Grind Time Now Youtube channel, GTN is well on the way to taking over the rap battle scene, not only in Orlando, but also worldwide.

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How to Balance Finances as an Entrepreneur. Bboy Spot’s Mex breaks it down.

5 Feb

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For a recent project in my Finance class in my Master’s program at Full Sail University, I interviewed David “Mexone” Alvarado, henceforth referred to as Mex. He is the founder of The Bboy Spot, B&B Printing and Biggest & Baddest clothing in Orlando, FL. His three businesses are run seamlessly as a unit, piggy backing off of each other creating a culture and community of hip hop.

I chose to interview Mex after visiting The Bboy Spot January 19th for a live broadcast of the local radio show, OUR Show 91.5 (www.itsourshow.net). I was extremely impressed with the venue, the culture and sense of unity that I found there. I was also taken by the fact that someone else was doing something very close to what my husband and I have wanted to do with our businesses, as far as the collaboration of fashion and music. It was very refreshing to find a place that has kept the values and traditions of hip hop, even with the major mainstream turn the industry has taken within the last five years or so. Continue reading for a fresh perspective on entrepreneurial finance.

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Should I go back to School? Forever Learning

28 Jul

So after all my complaints and figuring out what college is really all about, what could possibly possess me to go back? Well, a many number of things, but most importantly the fact that every college is not the same. No one learns the same way. But it isn’t best for anyone to be taught ‘at’. Finding a school that is interactive and respects different learning styles is extremely important. Quite honestly, you need to work the system. And by work, I don’t mean cheat. I mean take complete advantage of every resource that is presented to you in college. That’s what you’re really paying for. In college, you are constantly in an opportunistic position. There’s always someone around you can talk to for advice, be it student or instructor, great equipment to use, books, information, databases, etc. The students that take advantage of the perks are usually the ones who go the furthest. I’ve stated in my previous thoughts on college that my conclusion was that ‘what you put in, you will get out’. And that statement is what I will be reminding myself of everyday that I’m attending school for the next year.

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I decided to go to Full Sail for my Master’s of Science in Entertainment Business. Coming from an art school with my BFA in Fashion Design and Merchandising, I felt like I was still lacking in really being able to pin down my business strategies. I don’t want to be prepared for a ‘job’ or to just ‘fill a slot’, but to excel, to innovate, to lead. This, plus one other major factor really lead me to this degree. When the time is right, I’ll post about the other reason! 😉

I hope this post helps anyone I may have discouraged about college in the past, which wasn’t my intention. However, it is still wise to really evaluate your situation before diving into anything, be it college or any other endeavor. Just don’t let fear be your deciding factor!

~A. Roze

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